Revitalizing a luxury real estate brand
In an era of massive real estate competition, Ackley Platinum Group found itself in dire straits: business was stagnating, profits were diminishing, and the brand had a weak digital presence and footprint. The company needed something massive to revitalize it — so they reached out to me for help in leading and executing a much-needed brand renovation. In the span of less than a month, I was able to take the brand from outdated, messy, and disorganized to outstanding, refined, and cohesive.
R O L E
Everything (art director, designer, animator, etc.)
Refining the brand
While the client loved the concept of the original logomark, it suffered from many design shortcomings. I recreated the design using grid precision and geometric balance, while keeping the essence of the original logomark intact.
The brand was also missing some core components: a defined set of brand colors and typography. I worked with the client to find a color palette and type family that reflected the brand positioning they wanted to convey: timeless elegance and refined luxury.
A social media refresh
I created a huge assortment of social media templates to empower the Ackley team to create content that would be visually on-brand and content-appropriate. Templates include posts and reels/videos/stories for new listings, rental reports, real estate guides, testimonials, photo collages, and more.
